The Male Gaze Theory

The Male Gaze Theory

The concept of “Gaze” is one that deals with how an audience views the people presented, for feminists it can be thought of in three ways, how men look at women, how women looks at themselves and how women look at another woman.

Music Video: M.I.L.F. $

The music video M.I.L.F. $ created by singer Fergie in July 1st 2016 and portrays multiple women including lead singer Fergie and celebrities including Kim Kardashian in a very sexual way, a clear example of the concept of “the male gaze” in that it is a clear look at how today music videos present professional women and portray them as sexual objects.

Only 21 seconds into the video several women have already been seen in a very sexual way with it starting with seductively glamorous women being seen to it escalating to multiple woman in revealing clothing with the camera lingering on these highly objectifying scenes. The picture from above shows a woman breastfeeding, seen as a personal and private act in public but this video completely sexualizes the act of breastfeeding with the woman’s seductive glance to the camera and the cameras focus on the face and chest of the female, a caring act that all women do when bringing up children has been presented in an inappropriate way. 

Seconds after the previous scene this is shown, “Amber For Mayor Of Milftown” this is to show that only the most attractive of women are in the video and that they’re going to be portrayed in a highly sexual and perhaps degrading manner with perhaps “less” attractive woman being seen as perhaps not good enough and the videos, the women in the video are designed and made to become more attractive than they actually are, these women in the video are fake which many, in this case males, may find more attractive. 

This image continues to increase the level of sexual exploitation and nudity in the video.